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Laundry Powder

Powerful stain removal, vibrant freshness. Our advanced laundry detergent delivers a deep clean for spotless, brilliantly scented clothes

About us

To get here, we started with garments at the end of their life and worked our way backwards. By this we mean, we started with our own worn-out clothes and our direct experience of witnessing textile waste in landfills around the world. Whilst we knew that these mountains of wasted garments could be repurposed or recycled, we wondered if they could instead be simply renewed and restored.

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